Tourism Webinars - Technology Trends: The importance of Mobile - Sign Up

24th May 2013

29 May 2013
Technology Trends: The importance of Mobile - Wednesday 29 May

Guest speakers are Ross Tuffni, DOGFI.SH MOBILE Ltd and Prof Jon Oberlander, The Smart Tourism Programme.

Mobile devices have transformed our daily lives and how, when and where your customers engage with their mobile devices is key to understanding how and where to reach them. Whether you are a small or large tourism operator it is important for you to think about how your customers are living and consider the best ways to reach them.

Gamification is about taking the essence of games – fun, play and passion and applying it to real world, non game situations. According to a World Travel Market Report (2011) ‘Gamification’ is a major trend for the coming years in tourism. Some businesses are making their website and applications feel less like transactions and more like games. Scottish Tourism is already full of fun, play, passion and Highland Games, but what exactly is the potential of gamification for our tourism industry?

What sort of opportunities are there for tourism business to pursue? We will seek to answer these questions and others during today’s technology session.

To find out more and register, visit www.hie.co.uk/tourismwebinars

 

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